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Admission Eligibility Rules for Three Years of Bachelor of Mass Media (B.M.M.)

First YearSecond YearThird Year
HSC to First SemesterFirst to Second SemesterSecond to Third SemesterThird to Fourth SemesterFourth to Fifth SemesterFifth to Sixth Semester
HSC passed with Arts / Science / CommerceAny number of ATKT's in I SemesterAll clear in I and II Semesters OR not more than 2 ATKT's in each of I and II SemestersAll Clear in I, II and III Semesters OR Any number of ATKT's in III Semester and not more than 2 ATKT's in I and II Semesters eachAll clear in I, II, III and IV Semesters OR I and II Semester all clear and not more than 2 ATKT's in each Semester of III and IV Semester OR III and IV Semester all clear and not more that 2 ATKT's in each semester of I and IIAll clear in I, II, III, IV and V Semesters OR Any number of ATKT's in V Semester and not more than 2 ATKT's in III and IV Semesters and all clear in I and II Semesters OR Any number of ATKT's in V Semester and not more than 2 ATKT's in I and II Semesters and all clear in III and IV Semesters

List of subjects for the Three Year B.M.M.

F.Y. B.M.M.

First SemesterSecond Semester
Effective Communication Skills IEffective Communication Skills II
Fundamentals of Mass CommunicationPolitical Concepts and Indian Political Systems
Introduction to ComputersPrinciples of Marketing
Landmarks to 20th Century World HistoryIntroduction to Psychology
Introduction to SociologyPrinciples of Management
Economics Introduction to Literature in English

S.Y. B.M.M.

Third SemesterFourth Semester
Introduction to Media StudiesIntroduction to Advertising
Introduction to Creative WritingIntroduction to Journalism
Understanding CinemaRadio and Television
Introduction to Public RelationsPrint, Production and Photography
Introduction to Culture StudiesOrganizational Behaviour
Advanced ComputersMass Media Research

T.Y. B.M.M.

Fifth SemesterSixth Semester
AdvertisingJournalismAdvertisingJournalism
Copy WritingReportingFinancial Management for Marketing and AdvertisingJournalistic Laws
Media Planning and BuyingEditingContemporary IssuesInternet and Issues in Global Media
Consumer BehaviourJournalism and Public OpinionAgency ManagementBroadcast Journalism
Advertising in Contemporary SocietyFeatures and OpinionAdvertising and Marketing ResearchBusiness and Magazine Journalism
Brand BuildingIndian Regional JournalismLegal Environment and Advertising EthicsNew Media Management
Advertising Design (Project Paper)Newspaper and Magazine Making (Project Paper)Principles and Practice of Direct MarketingContemporary Issues