Program Overview

About the Course – B.B.A. (Digital Marketing)

Eligibility: 10+2 (any stream) with minimum 60% marks at the respective Examination
Duration: 3 years

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Bachelor of Business Administration in Digital Marketing is a new-age undergraduate degree program designed to make students industry-ready even before they graduate!

Every business wants to go digital today but with the ever-increasing demand for digital skills, the supply of them is very low. This creates an opportunity for digital marketing candidates to secure high-paying jobs.

This program has an industry-embedded curriculum and also gives you an opportunity to learn from expert faculty of professors from Google, Facebook, Netflix and more!

Program Highlights

  • Industry embedded Curriculum
  • Market requirements-driven program
  • Learn 31+ Industry Relevant Skills
  • Curriculum delivered by Industry Experts
  • High-quality video content to support classroom learning
  • Off-Campus Intervention
  • Live Projects & Case Studies
  • Industrial Visits
  • Faculty from Industry & Corporate Mentors
  • Personal Career Guidance & Interview Training
  • Mandatory Internships every semester
  • 100% Placement Assistance

Program Outcome

  • Make students industry ready for digital marketing job roles
  • Target Placements in Digital Unicorns with over 1 Billion USD
  • Train students from family businesses to take their business digital
  • Establish digital start-ups of their own or become a digital influencer

Career Prospects

A BBA in Digital Marketing graduate will become industry ready even before they graduate since the program majorly focuses on practical learning. The course follows a credit-driven rigorous Learn & Earn Programme that mandates students to intern while they are learning with Pillai College and allows them to start earning as they apply their learnings in the real world.

Some of the careers that can be opted for by the students are:

  1. Website Developer
  2. Social Media Marketer
  3. SEO / Google Ads Specialist
  4. Media Buyers
  5. Digital Strategists
  6. Creative Marketers
  7. Visualizer
  8. UI / UX Designer
  9. Graphic Designer
  10. Product / Creative Designer
  11. Data Science Specialist
  12. Data Visualiser
  13. Digital Creators
  14. Business Analyst

This program is for everyone, whether you are a creative person or an analytical thinker. The modules taught in this course enable you to bring out the best of yourself by continuously evaluating yourself through assessments via exams, assignments and live projects.