Program Overview

Introduction to Bachelor of Arts Multimedia and Mass Communication (B.A.M.M.C.)

The Bachelor of Arts Multimedia and Mass Communication course is a three-year, full-time degree program. Learners can have access to this course after HSC. The main objective of this course is to train young, enthusiastic minds to understand the shades and develop the skills required in the industry. The subject matter of the B.A.M.M.C. Course is established in a variety of media-related subjects, bridging across Journalism and Advertising to Public Relations to Management and Marketing. Learners are provided with theoretical knowledge along with practical training. In today’s scenario media stands as an attractive career option to the Indian youth and this degree provides ample job opportunities to the candidates in various fields. The course teaches the learners all technical skills required to be successful in the field of media. It imparts skills such as aptitude research and verbal as well as presentation skills. The course offers all round development of the learner by touching upon areas like effective communication strategies, industry exposure, public relations etc. thereby grooming them to become complete media professionals.

Program Outcomes

PO-1: Learners will acquire knowledge on various methods of public speaking which is the basis of successful mass media career.

PO-2: The program will help them to develop effective translation and communication skills with the practical methods used while teaching.

PO-3: The program will enable the learners to make effective oral presentations and will enable them to apply basic and advanced human communication theories and models to academic and professional situations.

Program Specific Outcomes

PSO-1: Learners will develop a global awareness of political, social and corporate issues influenced by communication sensitivity and skills.

PSO-2: Learners will be able to conceptualize design and produce projects in media based on effective principles and practices of media aesthetics for specific audiences.

PSO-3: Learners will be able to create and design emerging media products, including Blogs, Digital Audio and Video, Social media, Digital Photography and Multimedia.

PSO-4: Learners will learn the elements of lead writing, inverted pyramid, news story construction, attribution, and appropriate newspaper style.

PSO-5: Program will develop knowledge, skills and judgement around human communication that will facilitate their ability to work collectively with others. The skills will include communication competencies such as managing conflict, understanding small group processes, active listening, appropriate self–disclosure, etc.

PSO-6: Program offers all round development of the learner by touching upon areas like effective communication strategies, industry exposure, public relations etc. thereby grooming them to become complete media professionals.

PSO-7: Learners will understand mass media as a system of inter related forces including technological advances, current affairs, commercial aspects, regulatory constraints and ethical concerns.

PSO-8: Learners will be able to create and design emerging media products, including Blogs, Digital Audio and Video, Social media, Digital Photography and Multimedia.

PSO-9: Learners will develop a global awareness of political, social and corporate issues influenced by communication sensitivity and skills.

PSO-10: Learners will be able to conceptualize design and produce projects in media based on effective principles and practices of media aesthetics for specific audiences.

Admission Eligibility Rules for Three Years of Bachelor of Mass Media (B.A.M.M.C.)

First YearSecond YearThird Year
HSC to First SemesterFirst to Second SemesterSecond to Third SemesterThird to Fourth SemesterFourth to Fifth SemesterFifth to Sixth Semester
HSC passed with Arts / Science / CommerceAny number of ATKT's in I SemesterAll clear in I and II Semesters OR not more than 2 ATKT's in each of I and II SemestersAll Clear in I, II and III Semesters OR Any number of ATKT's in III Semester and not more than 2 ATKT's in I and II Semesters eachAll clear in I, II, III and IV Semesters OR I and II Semester all clear and not more than 2 ATKT's in each Semester of III and IV Semester OR III and IV Semester all clear and not more that 2 ATKT's in each semester of I and IIAll clear in I, II, III, IV and V Semesters OR Any number of ATKT's in V Semester and not more than 2 ATKT's in III and IV Semesters and all clear in I and II Semesters OR Any number of ATKT's in V Semester and not more than 2 ATKT's in I and II Semesters and all clear in III and IV Semesters

List of subjects for the Three Year B.A.M.M.C.

F.Y. B.A.M.M.C.

First SemesterSecond Semester
Effective Communication Skills IEffective Communication Skills II
Foundation Course: Human ValuesRadio Program Production
Visual CommunicationWriting Skills in Media
Fundamentals of MediaIntroduction to Advertising
Current AffairsIntroduction to Journalism
Innovative MarketingMedia Management and Economics

S.Y. B.A.M.M.C.

Third SemesterFourth Semester
Electronic Media IElectronic Media II
Corporate Communication and Public RelationsWriting and Editing for Media
Media StudiesMedia Laws and Ethics
Introduction to PhotographyMass Media Research
Film Communication IFilm Communication II
Computers and Multimedia IComputers and Multimedia II

T.Y. B.A.M.M.C.

Fifth SemesterSixth Semester
AdvertisingJournalismAdvertisingJournalism
Brand BuildingEditingContemprory IssuesContemporary Issues
Consumer BehaviourIndian Regional JournalismFinancial Management for Marketing and AdvertisingPress Laws and Ethics
Media Planning and BuyingReportingAgency ManagementBroadcast Journalism
Advertising in Contemporary SocietyFeatures and OpinionAdvertising and Marketing ResearchBusiness and Magazine Journalism
CopywritingJournalism and Public Opinion - IVLegal Environment and Advertising EthicsIssues of Global Media
Ad DesignNewspaper and Magazine MakingDigital MediaNews Media Management
Principles of Direct Marketing
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